Consumer behaviour : analysing marketing campaigns through recommender systems and statistical techniques - Nabil Cherkaoui; Kaoutar El Handri; Doukoua Yandah Tanoga Medard; Youssef El Hassani; Aicha Errafyg (Marketing i menedžment innovacij, 2024)
10.21272/mmi.2024.3-01; 10.21272/mmi.2024.3-01; 2647971-0; 2227-6718; Marketing i menedžment innovacij; 684080133