Abstract:
As reaching UN Sustainable Development Goals 2030 has become the top agenda of the global companies, they have prioritized sustainability as a response to the grand challenges as well as a potential source of competitive advantage. This chapter poses the question: whether and how can firms achieve a sustainable competitive advantage via sustainability? I critically examine the sustainability-based view of sustainable competitive advantage by arguing that in the changing global landscape we will need to re-think the accepted ideas as regards sustainability goals, sustainable development and the sustainable competitive advantage as the individual firm’s achievement. The chapter contributes to the ongoing debate by discussing the potential of de-growth ideas and principles to solve some of the contradictions and suggesting the questions for future research.
Citation:
In: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms (2023). Emerald Publishing Limited, S. 75 - 89.
https://doi.org/10.1108/S1876-066X20230000037005.
doi:10.1108/S1876-066X20230000037005.
