Determinants of source credibility in terms of herd behaviour and the anchoring effect : the case of instagram influencers$dSefa Ozdemir, Serdar Pirtini

Ozdemir, Sefa; Pirtini, Serdar

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/703162

Title:

Determinants of source credibility in terms of herd behaviour and the anchoring effect : the case of instagram influencers$dSefa Ozdemir, Serdar Pirtini

Journal:

Marketing i menedžment innovacij

Authors:

Ozdemir, Sefa
Pirtini, Serdar

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/10/04_A797-2024_Ozdemir-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2024.3-04

Language:

English (eng)

Citation:

Ozdemir, Sefa/Pirtini, Serdar (2024). Determinants of source credibility in terms of herd behaviour and the anchoring effect : the case of instagram influencers$dSefa Ozdemir, Serdar Pirtini. In: Marketing i menedžment innovacij 15 (3), S. 40 - 55.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/10/04_A797-2024_Ozdemir-et-al.pdf.
doi:10.21272/mmi.2024.3-04.

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ZBW OAS

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