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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/703174
Title: 

AI in marketing management : executive perspectives from companies PDF Logo

Journal: 
Marketing i menedžment innovacij
Authors: 
Maldonado-Canca, Luis-Alfonso
Cabrera-Sanchez, Juan-Pedro
Gonzalez-Robles, Eva-Maria
Casado-Molina, Ana-Maria
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by Logo
Original URL: 
https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/04_A829-2024_Maldonado-Canca-et-al.pdf
Persistent Identifier of the first edition: 
doi:10.21272/mmi.2024.4-04
Language: 
English (eng)
Citation: 
Maldonado-Canca, Luis-Alfonso/Cabrera-Sanchez, Juan-Pedro et. al. (2024). AI in marketing management : executive perspectives from companies. In: Marketing i menedžment innovacij 15 (4), S. 42 - 55.
https://mmi.sumdu.edu.ua/wp-content/uploads/2025/01/04_A829-2024_Maldonado-Canca-et-al.pdf.
doi:10.21272/mmi.2024.4-04.
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