Abstract:
Coopetition, that is simultaneous collaboration and competition between organisations, is a significant phenomenon in inter-organisational relations, particularly in the tourism sector. This chapter explores the role of social embeddedness in coopetition dynamics within the tourism sector. Drawing on qualitative research conducted among members of tourism (culinary) routes in various regions of Poland, the study investigates how social relationships affect coopetition among entrepreneurs. The findings indicate that social embeddedness fosters cooperation by facilitating trust and shared norms among route members, leading them to perceive themselves less as competitors and more as collaborators or even only as collaborators. At the same time, social embeddedness makes it possible to clear the market of competitors who do not comply with certain adopted rules or standards, as well as mitigating competition for employees. Thus, the research findings highlight the complex interplay between social embeddedness and coopetition dynamics in a tourism context. Overall, this research contributes to understanding the perceptions underlying coopetition in the tourism sector and sheds light on the importance of social relationships in shaping inter-organisational behaviour within the tourist industry.
