Generative AI as a disruptive innovation : implications for marketing strategic transformations

Elgheit, Emad Abou

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/708034

Title:

Generative AI as a disruptive innovation : implications for marketing strategic transformations

Journal:

Foresight and STI governance

Authors:

Elgheit, Emad Abou

Document Type:

Article

Year of Publication:

2025

Open Content License:

Original URL:

https://foresight-journal.hse.ru/article/download/24831/21328

Persistent Identifier of the first edition:

doi:10.17323/fstig.2025.24831

Language:

English (eng)

Citation:

Elgheit, Emad Abou (2025). Generative AI as a disruptive innovation : implications for marketing strategic transformations. In: Foresight and STI governance 19 (1), S. 6 - 15.
https://foresight-journal.hse.ru/article/download/24831/21328.
doi:10.17323/fstig.2025.24831.

Appears in Collections:

Foresight and STI governance

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