Optimization of marketing strategies employing LLMs : a systematic review = Optimización de Estrategias de Marketing Empleando LLMs : una Revisión Sistemática

Saurith-Moreno, Juan G.; Blanco-Galan, Daniel; Mindiola-Garizado, Sebastian; Ruiz-Munoz, Jose Francisco

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/709479

Title:

Optimization of marketing strategies employing LLMs : a systematic review = Optimización de Estrategias de Marketing Empleando LLMs : una Revisión Sistemática

Journal:

Lúmina

Authors:

Saurith-Moreno, Juan G.
Blanco-Galan, Daniel
Mindiola-Garizado, Sebastian
Ruiz-Munoz, Jose Francisco

e-ISSN:

2619-6174

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://revistasum.umanizales.edu.co/ojs/index.php/Lumina/article/download/lumina.v25.n2.5147.2024/7863/33107

Persistent Identifier of the first edition:

doi:10.30554/lumina.v25.n2.5147.2024

Language:

English (eng)

Citation:

Saurith-Moreno, Juan G./Blanco-Galan, Daniel et. al. (2024). Optimization of marketing strategies employing LLMs : a systematic review = Optimización de Estrategias de Marketing Empleando LLMs : una Revisión Sistemática. In: Lúmina 25 (2), S. 1 - 29.
https://revistasum.umanizales.edu.co/ojs/index.php/Lumina/article/download/lumina.v25.n2.5147.2024/7863/33107.
doi:10.30554/lumina.v25.n2.5147.2024.

Appears in Collections:

Lúmina : revista iberoamericana de contabilidad, administración y economía

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