The effect of brand heritage on social commerce site privacy risk, brand equity, and brand advocacy

Al-Haddad, Hadeel B.; Al-Amad, Amjad H.; Al Smadi, Sami; Hailat, Khaled Qassem; Galib, Mohammad Hasan; Herzallah, Fadi A. T.

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/709522

Title:

The effect of brand heritage on social commerce site privacy risk, brand equity, and brand advocacy

Journal:

Journal of electronic commerce in organizations

Authors:

Al-Haddad, Hadeel B.
Al-Amad, Amjad H.
Al Smadi, Sami
Hailat, Khaled Qassem
Galib, Mohammad Hasan
Herzallah, Fadi A. T.

e-ISSN:

1539-2929

Document Type:

Periodical Part

Year of Publication:

2024

Original URL:

https://www.igi-global.com/ViewTitle.aspx?TitleId=349941&isxn=9798369324554

Persistent Identifier of the first edition:

doi:10.4018/JECO.349941

Language:

English (eng)

Citation:

In: Journal of electronic commerce in organizations The effect of brand heritage on social commerce site privacy risk, brand equity, and brand advocacy 22 (2024).
https://www.igi-global.com/ViewTitle.aspx?TitleId=349941&isxn=9798369324554.
doi:10.4018/JECO.349941.

Appears in Collections:

ZBW OAS

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