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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/703159
Title: 

Consumer behaviour : analysing marketing campaigns through recommender systems and statistical techniques PDF Logo

Journal: 
Marketing i menedžment innovacij
Authors: 
Cherkaoui, Nabil
Handri, Kaoutar El
Medard, Doukoua Yandah Tanoga
El Hassani, Youssef
Errafyg, Aicha
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by Logo
Original URL: 
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/07/01_A778-2024_Cherkaoui-et-al.pdf
Persistent Identifier of the first edition: 
doi:10.21272/mmi.2024.3-01
Language: 
English (eng)
Citation: 
Cherkaoui, Nabil/Handri, Kaoutar El et. al. (2024). Consumer behaviour : analysing marketing campaigns through recommender systems and statistical techniques. In: Marketing i menedžment innovacij 15 (3), S. 1 - 12.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/07/01_A778-2024_Cherkaoui-et-al.pdf.
doi:10.21272/mmi.2024.3-01.
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